Forever True Day opens Wednesday

Iowa State's third annual day of giving -- Forever True Day -- kicks off at noon Wednesday, April 3, and runs through noon Thursday, April 4. During those 24 hours, Iowa State faculty, staff, students alumni and friends are invited to visit ForeverTrueDay.com and support the university's people and programs, including departments, student organizations, student scholarships and faculty research -- more than 250 listed options. For those who don't see the specific area they'd like to support, there will be information and contact information posted to assist them.

To expand donors' impact, challenges, matches and special prizes will be announced during the event on the Forever True Day website, as well as through email and social media -- follow the ISU Foundation on Facebook, Instagram, X (formerly Twitter) and LinkedIn at @isufoundation.

"This is Iowa State's newest tradition in philanthropy and a celebration of our Cyclone pride," said Dana Savagian, director of annual and special gifts at the Iowa State University Foundation. "We encourage everyone to give back during Forever True Day and to share their passion for the cardinal and gold on social media."

Savagian said a Forever True Day team will be on central campus both days with fun activities for students and employees, including an inflatable cash cube. The dollars participants grab inside it will go to their favorite area of the university.

She said the goal for the event is to increase participation year over year, among both long-time and first-time supporters. Each of the first two years of Forever True Day brought in more than 2,000 gifts. Savagian said this year's event will count donors, not gifts, "so gifts of any size really do make a difference."