Branding made simple

The designer managing a website, the faculty member making a PowerPoint presentation and the administrative assistant buying unit T-shirts should find it considerably easier to imbue their creations with the university look.

A new, online brand standards guide pulls all of the university's brand assets into one site. University marketing director Carole Custer said the guide is stocked with many easy-to-use branded materials, including wordmarks, templates and a promotional toolkit for creating apparel and giveaway items.

"These guidelines help all of us to create professional, effective communications that speak with one Iowa State voice," she said.  "People see more than 2,500 brand messages a day. Consistent brand elements make our university stand out in the crowd."

Custer noted that the new site includes:

Custom-built wordmarks for units

Wordmark downloads are available for the main university marks and each of the colleges. Note to those downloading wordmarks: You'll be prompted to sign into Office 365 with your Net-ID to get these wordmarks.

Custom wordmarks for departments and units are available for $261. Order through

Fresh colors

The primary color palette has been slimmed down to include Iowa State's signature cardinal and gold and a few khaki shades. The secondary palette includes 15 colors chosen to complement the primary group. Some greens, blues and other shades were "freshened up." Some weren't even available when the university's identity system was launched in 1990,

Time-saving templates

Research presenters needn't spend valuable time on design. They can download branded PowerPoint presentations or  posters in several sizes ranging up to 56 inches by 36 inches. The template site also makes it easy to create nametags, brochures, fliers and more. Find templates under "print" > "print collateral."