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Stirring the magic in the ‘Alley’

February 23, 2026

Author: Dave Olson | Image: Elise York

Video Poster
Endowed Cyclone Director of Athletics Jamie Pollard talks about the significance of Cyclone Alley to sporting events at Hilton Coliseum. Alley student leaders say they're grateful for that commitment to a premium student section. They recognize their game-day responsibility while also noting it's a really fun part of their Iowa State experience.
Students in Cyclones Alley cheer during a basketball game.
Students in the upper deck of Cyclone Alley cheer.
Students try to distract a free throw shooter
A large Iowa State flag is displayed in Cyclone Alley.

Clockwise from top left: Students paint their upper bodies in cardinal and gold for some Row 1 dazzle. Cyclone Alley extends to the upper deck -- where enthusiasm remains high. A variety of flags is part of the financial support the athletics department provides to Cyclone Alley. Large cutouts of Cyclone basketball players are another tool used by students in the Alley.

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